CoinDesk Brings Back ‘Microcosms’ NFT Consensus Ticket

CoinDesk has reopened minting of Microcosms, an NFT that rewards holders with tickets to Consensus for three years as well as other perks.

Minting opened on Wednesday, Jan. 31, at 1 p.m. ET (18:00 UTC) at the price of 1 ETH and will remain open until Thursday, March 14, at 1 p.m. ET or until the collection sells out, whichever comes first.

What are Microcosms?

What does the reward system entail?

Rewards will be airdropped to holders at random. As long as a wallet is holding the Microcosms NFT on March 18, the holder will be eligible to receive a number of the below rewards:

The list of full rewards can be found on the Microcosms site here.

Why NFT ticketing?

Loyalty programs are a longstanding tactic by brands to garner repeat business from customers and to deepen relationships with their most loyal consumers. With NFT ticketing, holders can receive a collectible, in addition to allowing brands to identify and reward their most loyal customer base in the future.

As loyalty programs continue to expand and become hyper-personalized, blockchain technology promises to give brands a clearer picture of their customers, whether online or at in-person events like Consensus.

To learn more about Microcosms and mint an NFT, visit the website here and follow along on X (formerly Twitter) here for other Consensus-related updates.

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