The new feature helps to expand the utility of the Franklin OnChain U.S. Government Money Fund's BENJI token and make it more interconnected with the digital asset ecosystem.
The asset manager is also one of the issuers of a spot bitcoin exchange-traded fund but hasn’t seen the same success as frontrunners BlackRock and Fidelity.
Franklin Templeton, the $1.5 trillion asset manager, gave its famous logo a glowing, crypto-y tweak after the SEC approved bitcoin ETFs, possibly girding for a tough battle with BlackRock...